Have you heard of Nasty Gal? Did you know that Nasty Gal’s SEO, Sophia Amoruso, actually started her success story on eBay? In her book titled “#Girlboss” she describes the long hours she spent perfecting the product descriptions for her vintage clothing, getting the right thumbnail and the excitement of watching her auctions go live and her items sold. And Amoruso’s example is only one of many.
So, how can you make your listings stand out?
Here are some tips and advice on how to make your listings stand out. eBay itself provides listing recommendations as you create the listing. They send links to specific listings they think might be helpful. Their recommendations are based on research of similar listings and are designed to help sellers get the most money for their items. Their goal is to help you create listings that are informative and attractive to buyers. Pro tip is to offer free shipping or accept returns. Using descriptive keywords may also persuade potential buyers to look at your listing.
1. Titles make a difference
A good title helps customers find your listing and click through to see the product and offer reasons to buy it. Currently, eBay allows 80 characters for your title. Use as many of those as necessary to make your listing stand out. It is important to include all the information that someone may use to search for it.
2. Categories, subcategories and item specifics
It is important to choose the proper category for your listing to help buyers find your product. For an extra fee, you can list your item in 2 categories. eBay lists item specifics where items properties such as color, brand, model etc. should be included.
3. Simple product descriptions
Your customers should be able to see exactly what the product you are selling is. Include the product information organized into relevant sections and written in a simple, uncomplicated manner. You can also use capital letters to draw attention to certain keywords but avoid writing the entire description in uppercase.
4. Clear images
Use clear images of your product where every detail is visible. Upload images of every feature that makes your product unique. We recommended taking photos of your product on a white background and using a large image.
Include your company name and branding in every listing so you can build a following.
6. Offer related products
Linking through to related products will boost sales of additional items.
7. Terms and conditions in a separate area
Information that is the same for every listing should be available and easy to read but separated from the product description to avoid confusion. Also, postage cost and returns policy should be separate.
8. Accept multiple payment methods
Customers have their own preferences when it comes to payment options. Customers may not buy if you do not offer a payment method they are comfortable with.
9. International shipping
Ship internationally. Do not lose a potential customer just because they are from the other side of the world.
10. Communicate with buyers
Check the buyer’s feedback profile, including detailed Feedback comments. Make sure that your contact information is readily available for all customers.
Selling the same item as someone else? Make your listing seem more professional than the competitor’s and people will buy it from you. They will also feel more confident buying it from you even if your price is slightly higher.
If what you sell is in a competitive market but you don't have a webmaster on staff to create a professional looking eBay store, outsource this task to a professional web developer like InterloperInc.com. This will give you an edge over your competitors. A professionally designed eBay store will help generate more sales. At InterloperInc.com, we try to present your company and your products in the best possible manner and give you every edge that you need. Call us at 972-245-0340 or fill out the contact form at http://interloperinc.com and we will call you.
We hope this article was helpful. Good luck!